Maximídia
04 A 06 DE OUTUBRO DE 2022 | HOTEL UNIQUE - SÃO PAULO/SP | Ingressos Esgotados
04 A 06 DE OUTUBRO DE 2022 | HOTEL UNIQUE - SÃO PAULO/SP | Ingressos Esgotados
CMO da Mastercard e Presidente da WFA
Transformative business leader with substantial senior management experience across different geographies around the world. Managed large-scale businesses at Fortune 500 companies across financial services, consumer-packaged goods and healthcare, including at Unilever, Citigroup, Anthem, and Mastercard. Wide-ranging success in navigating highly regulated environments, leading transformational strategies – both growth and turnaround – and driving shareholder value.
In addition to managing diverse businesses, has also significant experience managing functions including Marketing & Communications, Innovation, Sales & Business Development, Corporate Development (M&A), Data Analytics and Digital.
Currently serving as the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. Is a member of the Management Committee of the enterprise. Also is responsible for exploring and developing business opportunities in new verticals such as health care.
Globally recognized for his innovative thinking, leadership in business transformation that he
has brought to executive roles across industries, and leadership in Mastercard’s marketing and brand transformation.
Award-winning throughout his career, most recent ones being: WFA Global Marketer of the Year (2018),
Forbes 2018 Top 5 World’s Most Influential CMOs, Campaign Power 100, Business Insider’s 25 Most Innovative CMOs in the World, , Billboards 2018 Top Branding Power Player and The CMO Club
Hall of Fame.
Serves on the board of PPL Corp (NYSE:PPL) and on non-profit boards including Bon Secours Mercy Health, New York City Ballet, Cintrifuse, ANA and World Federation Advertisers (WFA).
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Apresentadora
CEO, Meio & Mensagem
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